The car war is intensifying. Manufacturers and their dealers fight this time the battle through media campaigns –at times going beyond limits of corporate values…

Retail Management is a very important part of the distribution process. It is the last link in the chain and is the direct interface of…

Store retailing is the traditional form of retailing wherein a customer physically goes to the store to buy goods or services. Some of the types…

Direct selling: This is a scenario in which a sales person goes from door to door or from office to office and meets the customer…

Political advertising includes communications supporting or opposing a candidate for nomination or election to either a public office or an office of a political party…

Pioneering or Informative advertising: Here an attempt is made to stimulate the primary demand of the product category rather than a specific brand. For example…

Products Products Products for direct consumption. Consumer durables Consumer non durables In the case of consumer advertising the following points should be taken into consideration:…

I would like to ask you a very simple question. What do you mean by services? Well, the following essential points about what constitutes a…

In this form of advertising an institution presents its own story to build up an image of itself in the minds of the public. It…

“School Chalen Hum”, “Mille Sur Mera Tumhara”, these advertisements have become very popular and have seemed to touch the public. During the Kargil war there…