Political Advertising

George+Bush+Al+Gore

  1. Political advertising includes communications supporting or opposing a candidate for nomination or election to either a public office or an office of a political party (including county and precinct chairs).
  2. Political advertising includes communications supporting or opposing an officeholder, a political party, or a measure (a ballot proposition).

Part B. Where Does It Appear?

  1. Political advertising includes communications that appear in pamphlets, circulars, fliers, billboards or other signs, bumper stickers, or similar forms of written communication.
  2. Political advertising includes communications that are published in newspapers, magazines, or other periodicals in return for consideration.
  3. Political advertising includes communications that are broadcast by radio or television in return for consideration

The task of political advertising is a formidable one that is it reaches out to the whole country.

The campaign must have over a dozen advertisements. The mood of the people, the current scenario all has to be taken into consideration. Although rational appeals are not rejected but essentially there is an overdose of emotional appeal. Both negative and positive message is used. There could be major mud slinging too.