Retail Marketing

Shoppers Stop Retail Marketing
Retail Management is a very important part of the distribution process. It is the last link in the chain and is the direct interface of the process with the customer.

What is retailing?

Philip Kotler defines retailing as all activities involved in selling good or services to the final customer for personal use. In today’s scenario our retailer does not exist in the brick and mortar form alone. S/he can do it by using the telephone, by direct mails, by using television in the form of teleshopping networks, by e-mails, by using the Internet or absolutely impersonally by using vending machines.

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