Dividing market into groups based on demographic variables such as, age, sex family size, family life cycle, income, occupation, education, religion, race and nationality. Demographic…

Dividing a market into different groups based on social class, lifestyle, or personality characteristics. Many companies design products or services for specific social classes, building…

“A market is the set of actual and potential buyers of a product.” These buyers share a particular need or want that can be satisfied…

The core of a business is to exceed its customer expectations through assured, motivated and committed employees-capable of executing the functions. They need to realize…

It is true that the marketing concept doesn’t imply that marketing executive will run the firm. The concept requires only that whoever is in top…

Production manager can be marketing oriented by producing product according to needs & wants of customer. Not only features and taste of product are according…

Obviously marketing manager should be marketing oriented Communication skill is very necessary for marketing manager. He should be capable of overcoming communication barriers. He should…

Understand employee’s rising expectations. Learn to manage customer expectations Keep an eye on changing employee’s need and demands Provide high quality services which differentiates you…

Plant Location Company image Financial resources Personnel capabilities a) PLANT LOCATION Plant location plays very important role because if the plant is easily accessible market…

There is large array of analytical techniques applicable to market segmentation . The most frequently used are briefly discussed below CLUSTER ANALYSIS Cluster analysis is…