Obviously marketing manager should be marketing oriented

Communication skill is very necessary for marketing manager. He should be capable of overcoming communication barriers. He should have knowledge of culture, language, and tradition because it helps in segmentation..

Marketing managers should be research oriented because introducing a new product always faces resistance so in order to over come this resistance he should conduct a complete research to know degree of resistance and then create strategy to increase acceptance rate but this can only be done through complete research.

He should have complete knowledge of company’s objectives because manager should be capable of getting work from people effectively and efficiently so that company should be able to get maximum customer satisfaction at maximum return. This act of marketing manager creates a very good image for the company.

Marketing Manager should keep a close look at competitors activities so that he can bring about changes in product to make product different and attractive for customer.