It is true that the marketing concept doesn’t imply that marketing executive will run the firm. The concept requires only that whoever is in top management be marketing oriented. Marketing concept is not only necessary for top management but for each and every member of company. Actually marketing more then any other business foundation deals with customers Understanding, creating communicating and delivering customer value and satisfaction are at the very heart of marketing thinking and practice. So we can say that marketing is the delivery of customer satisfaction at a profit. If we take the example of any product so that product will deliver satisfaction only when production manager marketing manager and personnel manager are marketing oriented.