In developing an ad, the most important activity is visualization. It is a process, which starts the design of the advertisement and results into the…

Once a visualiser exercises himself mentally and puts his pencil to paper, the shape of layout begins to emerge. It is very difficult to say…

In the visualization process, we require a flow of ideas – those ideas are obtained from many sources and using many techniques. We can pin…

(i) Saturation: The manager becomes very intimate with the problem and its environment. (ii) Deliberation: A perfect knowledge of the environment and attendant data is…

As children, we took the first opportunity to express our internal illusions with the help of ‘pencils and crayons. In kindergarten classes, children love to…

Thought process is transformed by figures of speech like similies and metaphors into more articulate information. These tools help us to organize our complex’ thoughts…

Different ad sizes in the print media are possible, the budget being the major constraint. Within the given size~ we get allotted certain space which…

1. Use an illustration of a product alone, either a line drawing or a photograph against simple background, e.g., Bentex watch is shown alone with…

USP makes the consumer identify the brand with a particular benefit. Brand stimulates an association of the benefit. But this very association is the benefit….

The parts of an advertisement include a copy, visualization, headline and message. So how we should integrate the above in the advertisement? This is done…