In the visualization process, we require a flow of ideas – those ideas are obtained from many sources and using many techniques. We can pin down the problem and develop the advertisement copy accordingly. We can have a good database or briefing before visualization. There -can be some brain waves from the copywriter. We can employ Osborn’s Brainstorming technique. We do meditation from analysis and synthesis of ideas.
The steps in the visualization process are those involved in any creative process.