Use of Similies and Metaphors in Advertising

It Figures!: Fun Figures of SpeechThought process is transformed by figures of speech like similies and metaphors into more articulate information. These tools help us to organize our complex’ thoughts into a definite message. Abstraction becomes clearer. ir?t=vishaalslair 20&l=bil&camp=213689&creative=392969&o=1&a=0395665914Similies are comparisons with the use of words of comparison, e.g., ‘You are as brave as a lion.’ Metaphors are comparisons, which drop the comparative words, e.g., ‘You are a lion.’ Similies and metaphors are used to ‘fit an idea.’ In idea visualization, they are a part of word-picture association.

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