METHODS OF MARKET SEGMENTATION
There is large array of analytical techniques applicable to market segmentation . The most frequently used are briefly discussed below CLUSTER ANALYSIS Cluster analysis is…
METHODS OF MARKET SEGMENTATION
Market Segmentation
Consumer diversity is increasing rapidly and firms have long sought to differentiate their products relative to competitors. This is where market segmentation comes in. while…
TYPES OF MARKETING SEGMENTATION OF HAIRCUT
Geographical segmentation First we divide this business on the geographical units. Hair cut is a very sensitive and stylish business. A good businessman segmente the…
MARKET SEGMENTATION OF MOBILINK SCRATCH CARD
(1)Geographical Segmentation Mobilink is highly segmented by geographically mobilink scratch card have a great sale in the Karachi, Lahore and Islamabad instead of other cities…
Fast Food Restaurant Segementation
Geographic Segmentation There are two reasons why people who live in the same area may share similar characteristics. First some areas have more expensive properties…
MARKET SEGMENTATION OF VISA GOLD CARD
Geographic Segmentation Visa gold card can be divided on the geographical basis. Mostly the visa gold cards have good business in commercial cities like Karachi,…
Advertising Strategies – Life Cycle
A company has to be good at developing and managing a new product. Every product seems to go through a live cycle. It is born,…
Pricing – A Critical Management Function
Price is all around us. We have to pay rent for out apartment, tuition fee for out education utility bill for our electricity, water and…
Business Research
Not all questions are researchable, and not all research questions are answerable. To be researchable, a question must be one for which observation or other…
Scope of business research
Research methods provide you with the knowledge and skills you need to solve the problems and meet the challenges of a fast-paced decision-making environment. Business…