MARKET SEGMENTATION OF MOBILINK SCRATCH CARD

(1)Geographical Segmentation

Mobilink is highly segmented by geographically mobilink scratch card have a great sale in the Karachi, Lahore and Islamabad instead of other cities of the country. Because of large distances within the city, people want to make themselves accessible all the time, especially in the case of emergency.

(2) Psychological Segmentation

Mobile Phone has also become a mean of leaving impression of personality. Now you not only see people carrying mobile phones but also their new covers and designs.

Mobile phone has become a part of personality.

(3) Income Segmentation

As mobile phones are becoming common in our daily life, competition among mobile phone companies has increased. Every company tends to reduce its rates and offer new and attractive packages. These packages are designed in a way that they are in the reach of masses.