Product Life – Cycle The course of a products sales and profits over its lifetime. It involves five distinct stages. Product Development Introduction Growth Maturity…

New Product :- A good, services or idea that is perceived by some potential customers as new. Adoption Process :- The mental process through which…

Products and services fall into two broad classes based on the tupes of consumers that use them A – (1) Consumer Product B – (2)…

Product :- Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. e.g. :-…

“ Product bought by individuals and organizations for further processing or for use in conducting a business”. There are three stages of industrial products (…

“ The set of all product lines and items that a particular seller offers for sale’” Avon’s product mix consists of four major product lines….

“ A group of products that are closely related because they function in a similar manner are sold to the same customer groups, are marked…

It is evaluating market segments. Identifying the current and potential want that exist within a market. Identify characteristics that distinguish among the segment. Determine the…

Segment:- A group that share a want distinguishable from the rest of the market. Def:- Segmentation:- A process of dividing the total market for a…

There is not single way to segment a market. A marketer has to try different segmentation variables, alone and in combination, to find the best…