The Field Of Advertising
It is a form of mass communication, a powerful marketing tool, a component of the economic system, a means of financing the mass media, a…
The Field Of Advertising
What is Advertising?
To Communicate, to Persuade, to Influence and to Lead to some action is what advertising is all about. Human nature and advertising are closely related….
4 P’s of Marketing
We talk about the 4 P’s of Marketing – Product, Price, Promotion and Place. In a way we can say that the entire process of…
Communication Model – Advertising
As we have understood that the sender identifies the receiver(s) and develops a message, the basic of the sender is that the customer or the…
Dark Side Of Advertising
Advertising has a dark side to it too. The use of women to sell virtually everything and to have sexual overtures in an advertisement has…
The 6 M’s of Advertising
Within the framework of advertisements the following should be kept in mind:• Understanding the Objective(s) of the advertisement (MISSION)• Defining the Target Audience (MARKET)• Understanding…
Integrate Enterprise Applications: Connect the Corporation
Integration is the key to unlocking information and making it available to any user, anywhere, anytime. Why is integration hard? Most Companies separate their business…
Meld Voice, Data and Video
A major trend in the infrastructure for e-business is the convergence of various data and voice transport networks. Throughout the world, telephone networks, cable TV…
Wireless Application Enter the Mainstream
With the widespread rollout of a wireless infrastructure, a new wave of both consumer and business applications will begin using airwaves for much more than…
Multichannel Integration
Today, there is an explosion of access alternatives and capabilities – the Web, direct dialup, interactive voice response (IVR) and kiosks. With all these service…