Disadvantages of Partnership
Unlimited liability Divided authority Difficulty in raising additional capital Hard to find suitable partners Possible development of conflict between partners Partners can legally bind each…
Disadvantages of Partnership
Advantages of Partnership
Ease of formation Low start-up costs Additional sources of investment capital Possible tax advantages Limited regulation Broader management base
Advantages of Incorporation
Limited liability Possible tax advantage (if you qualify for a small business tax rate) Specialized management Ownership is transferable Continuous existence Separate legal entity Easier…
Corporations
A corporation, also known as a limited company, is a legal entity that is separate and distinct from its members (shareholders). When a company is…
Disadvantages of Incorporation
Closely regulated (For example, the Business Corporations Act requires all companies to file an annual report and also file any changes to the location of…
What is Product mix?
A product mix also called, as product assortment is the set of all products & items that a particular seller offers for sale. A Company’s…
Positioning Strategy
Fine I say, a company has managed to create a product portfolio and we are expecting the company to do well in the coming year….
Brand Positioning
Running a brand is like conducting an orchestra. Positioning is the heart of competitive strategy. The messages transmitted by everything from the advertising to phone…
Prospecting for Positioning
In marketing the consumer is king – but the idea that consumers alone should dictate brand positioning has always been an over-simplification! Customer feedback via…
Brand Positioning key points:
• It is a strategic, not a tactical, activity• It is aimed at developing a strategic, sustainable competitive advantage• It is concerned with managing perceptions•…