Common organizational Designs
There are three common organizational designs- Simple structure, bureaucracy and the matrix structure. Simple Structure:- Simple structure is characterized by a low degree of departmentalization,…
Common organizational Designs
Stress Management
Image via Wikipedia Stress is the “wear and tear” our bodies experience as we adjust to our continually changing environment; it has physical and emotional…
Psychographic Segmentation
A person’s pattern of interests, opinions, and activities combine to represent his or her lifestyle. Knowledge of lifestyle can provide a very rich and meaningful…
So why VALS ?
Today, most marketers in India use segmentation models based on Demographics, Geo-demographics, SEC data & Benefits and usage. However, these models are still inadequate in…
Values And Lifestyles
A Value refers to a single belief that transcends any particular object, in contrast to an attitude, which refers to beliefs regarding a specific object…
The Inception and Evolution Of VALS
VALS is a relatively new concept, pioneered by SRI International, a Management Consulting firm in California that conducted a nationwide survey of the US consumers…
Rokeach Value System
The ‘Rokeach Value System (RVS)’ is a universally accepted and reliable tool to test value systems of people. The RVS classifies values into Instrumental and…
Lifestyle segmentation
Lifestyle segmentation is all about the mode of living of the buyers. Products often sold by this approach are cars, women’s clothing, cigarettes, alcoholic beverages,…
Personality in Market Segmentation
Marketers have identified personality variables to segment the market. Motor-cycle buyers can be identified as ‘independent, impulsive, macho, ready to change, confident people.’ ‘Charms cigarettes…
6 Simple Methods to Remove Stress
Image via Wikipedia Strength: Physical, emotional, intellectual and spiritual. Physical and emotional weakness leads to irritability. A strong, healthy body developed through proper diet, exercise…