MARKETABLE EMISSIONS PERMITS
A third type of incentive based pollution control scheme involves the use of marketable emissions permits (Marketable emission permits – an approach to managing ag…
MARKETABLE EMISSIONS PERMITS
A COMPARISON OF THE DIFFERENT METHODS OF POLLUTION CONTROL
Taxes, subsidies and marketable permits are each cost-effective: they achieve any chosen pollution target at the lowest possible cost. We have already explained why this…
OPEN ACCESS RESOURCES
Markets often fail to deliver socially-efficient outcomes where a natural resource is characterised by conditions of open access. A resource is described as an open…
PUBLIC GOODS
As we explained earlier, where goods are public rather than private, resources will tend to be inefficiently allocated. The inefficiencies we have in mind manifest…
Objectives determine the advertising
Advertising objectives are a strategy decision
Strategic Planning: Making Intelligent Decisions
Strategic planning is the process of determining objectives (what you want to accomplish), deciding on strategies (how to accomplish objectives), and implementing the tactics (which…
Defining Advertising Objective
You must proceed from: a. The Product and its virtues. b. The Competition. c. The segment of the Market aimed at all of which should…
Defining Advertising Objective: Define the audience
Step I: Define the audience. Issues like Social class, Income, Occupation, Values and ambitions, Attitudes to Product. A study to locate and define the audience…
Defining Advertising Objective: Define the Stage of the Communication task.
Step II: Define the Stage of the Communication task. What is the Specific Communication task? Communication is a process of acting on the mind of…