Strategic Planning: Making Intelligent Decisions

Strategic planning is the process of determining objectives (what you want to accomplish), deciding on strategies (how to accomplish objectives), and implementing the tactics (which make the plan come to life).

An objective is a goal or task to be accomplished –the destination.

A strategy is the means by which the goal is accomplished –the route to the destination.

Possible tactics could be: a demonstration, a testimonial, or an emotional or funny story.