Defining Advertising Objective

Posted By: MbaNotesWorld December 22, 2009

You must proceed from:

a. The Product and its virtues.

b. The Competition.

c. The segment of the Market aimed at all of which should be set down in the marketing objective.

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2 Comments on "Defining Advertising Objective"

  1. Anonymous | September 23, 2010 at 4:47 pm | Reply

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  2. Anonymous | September 23, 2010 at 4:47 pm | Reply

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