The Advertising Plan
An Advertising Plan Matches the Right Audience to the Right Message and Presents It in the Right Medium to Reach That Audience & Has Three…
The Advertising Plan
Steps in the Marketing Plan
5 Steps in The Business Planning Process
1. The entire procedure is called a SWOTs Analysis. 2. Next step is to develop specific objectives and goals for the planning period. 3. Follow this with outlines…
Ten Principles of Economics
Scarcity is taking over the world. “There just isn’t enough of anything” states the presenter; there is not sufficient money and time. Due to this…
The Costs of State Intervention
Image via Wikipedia Market failure occurs when resource allocation through market processes results in inefficient outcomes. We have suggested that state intervention can result in…
How should firms respond to regulations and the prospect of future regulations?
In developing business strategy, a firm should pay attention to the potential benefits of being “environmentally-friendly”. One such benefit might derive from reputation effects. An…
THE LEGISLATIVE AND REGULATORY ENVIRONMENT
If one interprets the word “desirable” to mean ethically good outcomes, there is little that need be said. There is no good reason to believe…
General reading on competition policy
Image via Wikipedia John Kay (1993), particularly Chapter 20, gives an interesting discussion of competition policy as it relates to business strategy. Rigorous (but somewhat…
Market profile
Image via Wikipedia A market profile typically uses primary and secondary sources to answer key questions about a potential market. A profile is a picture…
Determining Target Audience
Let us say that I want to market a brand of jeans. The price of the jeans is Rs. 1000/ and I would like college-going…