Determining Target Audience
Let us say that I want to market a brand of jeans. The price of the jeans is Rs. 1000/ and I would like college-going…
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Identifying a target audience
Image via Wikipedia Halley suggests a benefit sought as a useful base for identifying a target audience. It cuts across all other bases. The example…
What is motivation?
Image via Wikipedia Most critical components of learning Most difficult to measure All students are motivated. The question is: Motivated to do what? Internal process…
Communication objectives
Image by socialinfographics via Flickr The communication objectives emerge from the analysis of the target market. In fact I would say that they sometimes could…
Motivation and behavioral learning theory
Image via Wikipedia The concept of motivation is closely tied to the principle that behaviours that have been reinforced in the past are more likely…
Motivation and human needs
Whereas behavioral learning theorists (e.g., Bandura, 1986; Skinner, 1953) speak in terms of motivation to obtain reinforcers and avoid punishers, other theorists (e.g., Maslow, 1954)…
Motivation and attribution theory
Attribution theory seeks to understand peoples’ explanations and excuses, particularly when applied to success or failure (wherein lies the theory’s greatest importance for education, in…
Strategies for the Target Market
Undifferentiated strategy Differentiated strategy Concentrated strategy It will look very easy to you with the following diagrams. A. Undifferentiated target market. B. Differentiated Target Market…
Gist of a good target market:
Measurable: Inclusive of size, purchasing power and profiles of the segment can be measured. Accessible: Effectively reached and served. Substantial: Large or profitable enough to…
Functions of an office
Even though offices vary in nature and type, they still perform the same functions. Supports commerce, industry and public services by recording and providing information…