Defining Advertising Objective: Define the audience
Step I: Define the audience. Issues like Social class, Income, Occupation, Values and ambitions, Attitudes to Product. A study to locate and define the audience…
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Defining Advertising Objective: Define the Stage of the Communication task.
Step II: Define the Stage of the Communication task. What is the Specific Communication task? Communication is a process of acting on the mind of…
Defining Advertising Objective: Define Consumer Preference or Resistance
Step III: Define Consumer Preference or Resistance. What do consumers like about Brand? What do they dislike? This is where you need research into consumer…
Defining Advertising Objective: Define the product promise or claim
Step IV: Define the product promise or claim. 1. It must be meaningful and of value to consumer 2. It must be a distinctive –…
Defining Advertising Objective: Define the Brand Image
Step V: Define the Brand Image: What will be the brand’s ‘Personality?’ i.e. What character or association does it evoke? After you have answered the…
Sources of International Law
In the decentralized international legal system, lacking formal institutions of law – making the question of identifying the sources of international law is complicated. A…
Sources of International Law – Custom
International law, as a primitive legal system, with no formal method of making or enforcing laws, traditionally has relied heavily on customary international law, although…
Sources of International Law – Treaties
Treaties are only examined here in so far as they constitute a source of law. Treaties, as Article 38 provides, may be between two states…
Sources of International Law – General principles of law
Most modern writers accept that general principles are of secondary importance to custom an treaties, to be utilized only where the two primary sources are…
Sources of International Law – Judicial decisions
Judicial decisions and the writing of jurists there is no binding precedent under international law. The decisions of the I.C.J. have no force “except between…