To inform Telling the market about a new product. Describing available services Suggesting new uses for a product. Correcting false impressions. Informing the market of…

Advertising is an important part of an organization’s promotional activities, with a clear view as to whether the retailer or the consumer is to be…

Public relations as an industry or practice have only been around since the early 1900s. With the dawn of the Industrial Revolution, young corporations discovered…

Public relations professionals use several tools. One of the major tools is news. PR professionals find of create favourable news about the company and its…

Business-Increasing PR. Corporations and small businesses alike use public relations to grow their businesses. Major corporations either have a department of in-house public relations experts…

Presentations: PR is all about ‘connecting people’; so the more divergent your thinking is the better are your chances of developing a mark for your…

A press kit, also known as a media kit, is an expansion on your press release. It is usually a high quality folder containing your…

A press release is a short document, usually one page, aimed at raising awareness and calling attention to an event or newsworthy happening at your…

These offer a terrific way for any company to get some good press. Having your company name associated with popular events is sure to garner…

Many organizations and corporations put together advertisements not with the aim of selling their product but of generating goodwill. Take for example the brewing company…