Public Relation Tools: Advertisements or PSAs

Many organizations and corporations put together advertisements not with the aim of selling their product but of generating goodwill. Take for example the brewing company advertisements discouraging drinking and driving, or the tobacco company ads urging youngsters not to smoke.

Ads like these, known as public service announcements (PSAs), are not made with the goal of increasing sales, although the goodwill they create can contribute to sales in a roundabout way.