When done well, few things can convey your message like a well-delivered speech. This is easier said than done, since a great deal of work goes into the process. The speech must be concise, entertaining and well articulated.
Politicians and corporate heads are constantly called upon to speak publicly. Because of this, they often hire speechwriters, people who know how to craft a message effectively to pull emotional strings. Small business owners may be asked to speak at a college or high school function, before a group or club, or at any number of events. But they should not just sit around and wait to be invited.
Take the proactive route and volunteer to speak!