Direct marketing is relevant only when margins in the business can afford the cost of sustained contact. Cost per thousands is much higher. First we…

In terms of overall looks, they must look the best in the category. Writing is very important, and writing letters in not easy. Copywriters in…

Drayton Bird, Vice Chairman, O & M Direct world wide, defines it as “any activity whereby you reach your prospect or customer (read doctor) directly…

Direct Marketing is an attempt to approach the customers directly. It is a personal approach to consumers. This direct approach may be through sales letters…

Public Relations can be defined as: “ Building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image,…

Public Relation department may perform any or all of the following functions: Press Relations or press agentry: Creating and placing news worthy information in the…

The world is filled with advertisements. Different media are used in advertising. For example, radio commercials get millions of teenagers to shop for products made…

Almost all companies selling a good or a service use some form of advertising . Advertising is an impersonal, one-way mass communication about a product…