Almost all companies selling a good or a service use some form of advertising . Advertising is an impersonal, one-way mass communication about a product or organization that is paid for by a marketer. It involves the use of communications media to inform, persuade, publicize and remind potential and existing consumers about an organization’s products and activities. Essentially, it is a means of increasing sales, It may also be used to encourage consumers to purchase products or services from a particular retail outlet. The following panel gives a list of reasons for advertising.
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