Elements of Advertising/marketing Communication
You will now be made to understand the various elements in the communication process. Advertiser: It could be an individual or an organization that wants…
Advertising Management
What is AIDA Model of advertising communication?
The design and development of advertising follows the AIDA formula. The effectiveness of advertising depends upon to what extent the advertising message is received and…
AIDA Model
A somewhat simplified model based on the identical principle of sequential stages of consumer action is known as AIDA model. Advertising as a communication medium…
Hierarchy of Effect (HOE) model of Advertising
There are six steps or movements towards the purchase of a product or service. The first two, awareness to knowledge, fall in the cognitive sphere…
Three models of message design and development
They are1. AIDA model, 2. HOE: Hierarchy of Effects model, and 3. Communication model of Advertising. They are differentiated and tabulated in the diagram below:
6 Goals of the DAGMAR Approach
These goals may pertain to sales, image, attitude, and awareness. Persuade a prospect to visit a show room and ask for a demonstration. Build up…
Advertising: DAGMAR Approach
Dagmar Approach is the task of measuring ad effectiveness will not be daunting if we clearly spell out the advertising goals. Russel H. Colley (1961)…
Advertising: Cognitive Evaluations Model
Lavidge and Steiner propound the second model. This gives much importance to the cognitive evaluations. With an increase in competition and an enhancement in discerning…
Advertising: Innovation –Adoption Model
Rogers propounded the third model, which is known as Innovation –Adoption Model. This model has relevance to new product introductions and particularly useful for adoption…