They are
1. AIDA model,
2. HOE: Hierarchy of Effects model, and
3. Communication model of Advertising.
They are differentiated and tabulated in the diagram below:
Three models of message design and development
They are
1. AIDA model,
2. HOE: Hierarchy of Effects model, and
3. Communication model of Advertising.
They are differentiated and tabulated in the diagram below:
Be the first to comment on "Three models of message design and development"