6 Goals of the DAGMAR Approach

These goals may pertain to sales, image, attitude, and awareness.

  1. Persuade a prospect to visit a show room and ask for a demonstration.
  2. Build up the morale of the company’s sales force.
  3. Facilitate sales by correcting false impression, misinformation and other obstacles.
  4. Announce a special reason for buying now’s (price, discount, premium and so on).
  5. Make the brand identity known and easily recognizable.
  6. Provide information or implant attitude regarding benefits and superior features of brand.