TYPES OF MARKETING SEGMENTATION OF HAIRCUT
Geographical segmentation First we divide this business on the geographical units. Hair cut is a very sensitive and stylish business. A good businessman segmente the…
Principles Of Marketing
MARKET SEGMENTATION OF MOBILINK SCRATCH CARD
(1)Geographical Segmentation Mobilink is highly segmented by geographically mobilink scratch card have a great sale in the Karachi, Lahore and Islamabad instead of other cities…
Fast Food Restaurant Segementation
Geographic Segmentation There are two reasons why people who live in the same area may share similar characteristics. First some areas have more expensive properties…
MARKET SEGMENTATION OF VISA GOLD CARD
Geographic Segmentation Visa gold card can be divided on the geographical basis. Mostly the visa gold cards have good business in commercial cities like Karachi,…
Advertising Strategies – Life Cycle
A company has to be good at developing and managing a new product. Every product seems to go through a live cycle. It is born,…
Pricing – A Critical Management Function
Price is all around us. We have to pay rent for out apartment, tuition fee for out education utility bill for our electricity, water and…
Why is Market Share important? The Profit Impact of Market Strategy (“PIMS”) analysis
An important piece of research in the 1960’s provided the basis for understanding the importance of market share – and emphasised the implications for marketing…
6 Reasons to Segment your Markets
There are several important reasons why businesses should attempt to segment their markets carefully. These are summarised below 1. Better matching of customer needs: Customer…
Identifying Monopolistic Competition.
1. The Four-Firm Concentration Ratio The four-firm concentration ratio is the percentage of the value of sales accounted for by the four largest firms in…
What is Monopolistic Competition?
Monopolistic competition is characterized by four factors: a large number of firms, product differentiation, competition on price, product quality, and marketing, and firms are free…