Industrial Disputes
“ According to Sec 2 of Industrial Disputes Act 1947, Industrial dispute means any dispute or difference between employers & employers or between employers and…
Industrial Disputes
What is the function of development bank?
A Development Bank is a multipurpose institution which shares entrepreneurial Risk, Changes its approach in tune with the industrial climate and encourages new industrial projects…
What Sales Promotion is all about?
Sales promotions are ideal for temporarily increasing sales of FMCGs and durables, but can they also be used strategically? Soft drinks like Pepsi continuously come…
Sales Promotion – Definition
Media & Non media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand or improve product…
Goals Of Sales Promotion
Increase immediate customer sales. Support from marketer’s sales force. Gain the support of the trade in marketing the product.
Drivers of Sales Promotions in Marketplace
Consumer Behavior: Consumers better educated, low brand loyalty & Selective. Pricing: Festivals, major events in sports still draw a huge crowd. Indians are still price…
Types of Promotions
Consumer Promotion Trade Promotion
Consumer Promotion
Price Deals: E.g. “More for Less”, 50% Off, Buy One Get One Free offer. Coupons: E.g: VLCC coupons for discount. Contests: E.g: Answer a simple…
Trade Promotions Goals
Stimulate in store merchandising. Manipulate the inventory held by a retailer. Expand product base geographically. To create a high level of excitement for the product
Trade Promotion
Danglers & Posters at the retail outlet. Dealer/Retailer Kit: All the information about the product that the retailer should know. Contests & Sweepstakes: Specials offers…