DERIVATION OF THE SLOPES OF AN INDIFFERENCE CURVE AND A BUDGET CONSTRAINT





Macro Environment

The macro environment consists of the societal forces that affect all the sectors in the company’s macro environment namely, the demographic, economic, natural, technological, political…


MicroEnvironment:

The microenvironment consists of the actors in the company’s immediate environment that affects the performance of the company. These include the suppliers, marketing intermediaries, competitors,…