Drivers of Sales Promotions in Marketplace

  • Consumer Behavior: Consumers better educated, low brand loyalty & Selective.
  • Pricing: Festivals, major events in sports still draw a huge crowd. Indians are still price conscious.
  • Market Share: Brand switching, the name of the game.
  • Parity Products: Differentiation strategy in a world of ‘me too’ product
  • Power of the Retailer: The place where it all happens. Consumers directly in touch with them.

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