Sales Promotion – Definition

Media & Non media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand or improve product quality.

E.g.: Watch Kal Ho Naa Ho and win a trip to America.

Focus Areas

  • “Public” & not just consumers.
  • Action oriented. E.g: “Buy Now”.
  • 3 Party involvement:
  1. Consumers
  2. Sales Representatives
  3. The Trade
  • Limited Period. E.g. offer closes 1stDecember