Media & Non media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand or improve product quality.
E.g.: Watch Kal Ho Naa Ho and win a trip to America.
- “Public” & not just consumers.
- Action oriented. E.g: “Buy Now”.
- 3 Party involvement:
- Sales Representatives
- The Trade
- Limited Period. E.g. offer closes 1stDecember