Marketing Mix Modification :
Product managers might also try to stimulate sales by modifying one or more marketing mix elements which include Prices, Distribution, Services, Advertising, Sales Promotion or…
Marketing Mix Modification :
DECLINE STAGE:
The sales of most product forms and brands eventually decline. Sales decline for a number of reasons including technological advances, consumer shifts in tastes and…
Marketing Strategies during the Decline Stage:
Increasing the firm’s investment (to dominate or strengthen its competitive position) Maintaining the firm’s investment level until the uncertainties about the industry are resolved Decreasing…
Printing Business Cards!!
If you are an established businessman then it is likely that you always carry your own business cards. Savvy business professionals always have business cards….
Advertising as a communication tool
Advertising as a communication tool is an integral part of marketing. We have already discussed about what communication entails. Now I would like to take…
Elements of Advertising/marketing Communication
You will now be made to understand the various elements in the communication process. Advertiser: It could be an individual or an organization that wants…
What is AIDA Model of advertising communication?
The design and development of advertising follows the AIDA formula. The effectiveness of advertising depends upon to what extent the advertising message is received and…
AIDA Model
A somewhat simplified model based on the identical principle of sequential stages of consumer action is known as AIDA model. Advertising as a communication medium…
Hierarchy of Effect (HOE) model of Advertising
There are six steps or movements towards the purchase of a product or service. The first two, awareness to knowledge, fall in the cognitive sphere…
Three models of message design and development
They are1. AIDA model, 2. HOE: Hierarchy of Effects model, and 3. Communication model of Advertising. They are differentiated and tabulated in the diagram below: