The Boston Box
The Boston Box, created by the Boston consulting group, classifies products according to their market share and potential for market growth. It is often used…
Marketing
Marketing distribution
Quite often the producer will sell the product to a wholesaler, who will then sell it to a retailer, who will in turn sell it…
Some basic concepts in marketing
A human need is a state of deprivation of some basic satisfaction. People require food, clothing, shelter, safety, belonging, and esteem. These needs are not…
The Concept of Public relations
Public relations(the old name is publicity) is a means of publicizing and promoting an organization’s image with a view to influencing customers to buy products,…
Public relations objectives
Promote confidence in, and create a favorable image of, a product or organization in the eyes of the general public, bankers, customers and suppliers. Increase…
The Public Relations Campaign
SWOT Analysis In designing a public relations campaign it is useful to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to put the organization and…
Psychological Factors Affecting Buying Behaviors
A person’s buying choices are further influenced by four major psychological factors: motivation, perception, learning, and beliefs and attitudes. Motivation We know that Lucy became…
Maslow’s Theory of Motivation
Abraham Maslow sought to explain why people are driven by particular needs at particular times. Why does one person spend much time and energy on…
Types of Buying Decision Behavior
Buying behavior differs greatly for a tube of toothpaste, a tennis racket, an expensive camera, and a new car. More complex decisions usually involve more…
Policy implications
Suppose that government wished to encourage individuals to work for longer hours. How might this be done? One method operates by shifting upwards the schedule…