Companies need under take a critical review of their overall marketing effectiveness, two tools are available namely, marketing effectiveness rating review and marketing audit.

The marketing effectiveness of a company or division is reflected in the degree to orientation; customer philosophy , integrated marketing organization , adequate marketing information,…

A marketing audit is a comprehensive systematic, independent and periodic examination of a company’s marketing environment objectives ,. Strategies and activities with a view to…

The marketing audit examines six major components of the company’s marketing situation:- marketing environment audit:- this audit analyzes major microenvironment n forces and trends in…

A marketing plan contains information about your company and its products, marketing objectives and strategies, as well as how you will measure the success of…

Green marketing, which is also called environmental or ecological marketing, consists of all activities designed to generate and facilitate any exchanges aiming to satisfy human…

There are several possible reasons for firms increased use of Green Marketing: Organizations perceive environmental marketing to be an opportunity that can be used to…

The description of a product includes: Appearance; Color; Design; Quality; Technical specifications, for example, materials, size; Use and time of use. The description is not…

A business will need to carry out market research before it develops, launches and markets a new product. Here is a review of questions which…

The simple answer is that because the market is continually changing the business must develop new products to keep ahead of its competitors.