Five steps are involved in estimating the probable rate of return on investment and thus determining which foreign market to enter: – Estimate of current…

Once a Company decides to target a particular country it has determine the best mode of entry. Its broad choices are indirect exporting, direct exporting,…

Web Marketing describes the use of electronic means and platform to conduct a company’s business . the advent of internet has greatly increased the ability…

The marketing department’s job B to plan and control marketing activity four types of marketing control can be distinguished. Annual plan control Profitability control Efficiency…

Sales manager should keep traek of the following key indicators of sales force efficiency in their territory. Average number of sales calls per salerperson per…

Suppose profitability qualysis reveals that the company is earning poor profits in connection with certain products, territories, customer groups etc. in such a ease company…

Besides annual-plan control companies need to measure the profitability of their various products, territories, customer groups, trade channels and orders sizes. This information will help…

Marketing managers keep track of advertising efficiency by following the following key indicators Advertising cost per thousand target buyers reached by media category and media…

Sales promotion includes dozens of devices for stimulating buyer interest and product trial. To improve sales promotion efficiency , management should record the costs and…

Management needs to search for distribution economies several tools are available for improving inventory control, warehouse and transportation modes.