Advertising Efficiency

Marketing managers keep track of advertising efficiency by following the following key indicators

  1. Advertising cost per thousand target buyers reached by media category and media vehicle.

  2. Percentage of audience who noted, saw and read most for each print media vehicle.

  3. consumer opinions on the ad contents and effectiveness

  4. before after measures of attitudes toward the product

  5. number of inquiries stimulated by the ad

  6. cost per inquiry

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