Public relations objectives

  • Promote confidence in, and create a favorable image of, a product or organization in the eyes of the general public, bankers, customers and suppliers.
  • Increase understanding of an a organization , its scope and products.
  • Bring the organization and its products to the attention of those it wishes to reach, and to do so beneficially.
  • Generate more business and profits.
  • Press relations or press agency: Creating and pacing newsworthy information in the news media to attract attention to a person, product or service
    • Product publicity: Publicizing specific products
    • Lobbying: Building and maintaining relations with legislators and government officials to influence legislation and regulation.
    • Investor relations. Managing relationship with shareholders and others in the financial community.
    • Development. Public relations with donors or members of non-profit organizations to gain financial or volunteer support.