Well you might ask me what are few of the goals out of the set of 52 goals? Well, to briefly put some goals: Persuade…

Although this is an AMUL advertisement but still, the adaptation of the subject matter will give you an idea as to what the controversy regarding…

There are a variety of ways in which misrepresentations or omissions can occur: 1. Suggesting that a small difference is important.2. Artificial product demonstrations3. Using…

A rather well-established rule of law is that trade puffing is permissible. Puffing takes two general forms. The first is a subjective statements of opinion…

Cease –and – Desist Orders The cease –and –desist order, which prohibits the respondent from engaging further in the deceptive practice, It has been criticized as…

Volney B Palmer in Philadelphia started the first Ad agency as a space broker in 1841. He acted as a simple agent, selling space for…

To begin with, the agencies started as one-man agents who booked space in the media. Even today, in our country, there are so many one-man…

 Accounts Executive: It is a key career option in advertising agency. He is called an Account Director when he is a member of the Board. He…

The advertising manager usually works under the marketing manager for effective advertising. However, in some organizations, he may function directly under the higher management. Whatever…

All major advertisers maintain an advertising department. The structure of the department however may vary from one organization to another, as each one tries to…