Around 25,000 melas are held, only about 5,000 melas are commercial. These can be used to launch new brands and to build existing brands. Events…

Elephants wearing jackets of advertised products, aerial advertising, ads on taxis and buses and sporting events – these are all examples of ambient media. Ambient…

It is the time at which the viewership is maximum; say between 8 p.m. to 10 p.m. Prime time concept is related to advertising rates…

Formerly, media planning was taken seriously, and there was no emphasis on buying because the choice was restricted to press as the primary media, cinema…

Celebrity endorsement of products can fulfill either a strategic or a tactical purpose. In the case of Taj Mahal Tea, Zakir Hussain fulfills a strategic…

In a world filled with faces, how many do you remember? Admittedly the ones that evoke some kind of feeling in you, whether it’s humor,…

It’s one that can personalise your brand, is in sync with the product/service and is the perfect match for it. The one that puts buzz…

Associating a brand with a top-notch celebrity can do more than perk up brand recall. It can create linkages with the star’s appeal, thereby adding…

Advertising has become expensive, time-consuming and an important marketing activity. Firms have a great stake in the success of their advertising campaigns, for their growth…

The basic concepts in marketing tell us that PI: is all about satisfying consumer wants and needs. Product and services are offered by the marketer…