What exactly is the right personality for your Brand?

Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and FamousIt’s one that can personalise your brand, is in sync with the product/service and is the perfect match for it. The one that puts buzz into your brand. Creates opportunities for advertising promotions and events. And forms the fertile ground for clutter-bursting ideas. Celebrity endorsement is a serious business, and if used effectively could have a lasting impression on the brand, its activities and its image. Right from Kapil Dev’s ‘Palmolive ka jawaab nahin’ to the most recent sensational association of Hrithik Roshan  with Tamarind, celebrities have done wonders for brand recall.