Defining Advertising Goals for Measured Advertising Results

Well you might ask me what are few of the goals out of the set of 52 goals? Well, to briefly put some goals:

    Dagmar: Defining Advertising Goals for Measured Advertising Results

  • Persuade the prospect to visit a showroom and ask for a demonstration.
  • Build up the morale of the company’s salesforce.
  • Facilitate sales by correcting false impressions, misinformation and other obstacles.
  • Announce a special reason for buying NOW (e.g., sale).
  • Make a brand identity known and easily recognizable.
  • Provide information or implant attitude regarding benefits and superior features of brand.

According to the DAGMAR approach, the communication task of the brand is to gain: