It is an advertising activity which is undertaken by companies, firms, or organization involved in financial markets, such as Unit Trusts, Assurance, Building Societies, or…

“The world is smaller than you think”, so goes the advertisement for the British Airways. We are living in a global village and now we…

Within the context of marketing, we see that marketing communication plays an important role in the dissemination of information. Marketing communication is a term used…

IMC can be defined as: A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles…

The retails in order that the consumer can see the product and buy it are those that provide the consumer with lots of information. So…

Reminder ads serve to stimulate immediate purchase and/or use to counter the inroads of competitors. It is basically reminding the consumer about its existence. ‘Shelf…

Here a manufacturer offers retailers an advertising program for the later to run. The program may include suggested advertising format, materials to be used to…