Shopping Products & Speciality Products
Shopping Products Shopping products are less-frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. When buying shopping products…
Principles Of Marketing
Segment Marketing
A company that practices segment marketing recognizes that buyers differ in their needs, perceptions, and buying behaviors. The company tries to isolate broad segments that…
Consumer buying decision process
Need Recognition The buying process starts with need recognition – the buyer recognizes a problem or need. The buyer senses a difference between his or…
Brand Equity
Brands vary in the amount of power and value they have in the marketplace. A powerful brand has high brand equity. Brands have higher brand…
Core Concept of Marketing
The selling concept and the marketing concept are sometimes confused. The selling concept takes an inside-out perspective. It starts with the factory, focuses on the…
Brand Extension
A brand extension involves the use of a successful brand name to launch new or modified products in a new category. Fruit of the Loom…
Factors influencing consumer behaviour
Consumer purchases are influenced strongly by these four factors. 01. Cultural Factor 02. Social Factor 03. Personal Factor 04. Psychological Factor 01. Cultural Factors that…
The Buyer Decision Process
The Buyer Decision Process Consists Of Five Stages. Need Recognition Information Search Evaluation Of Alternatives Purchase Decision Post Purchase Behaviour 01. Need Recognition :- The…
The Buyer Decision Process for new products? Or New Product adoption process?
New Product :- A good, services or idea that is perceived by some potential customers as new. Adoption Process :- The mental process through which…
Product Life – Cycle
Product Life – Cycle The course of a products sales and profits over its lifetime. It involves five distinct stages. Product Development Introduction Growth Maturity…