Main components of business environment
Generally Business refers to those activities that are related to the buying and selling of goods. Business Environment consists of all those factors that have…
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Social responsibility of business
As business operates in society, it can’t exist and grows unless it cares for society. It exist vis-à-vis with society. It is required to meet…
Essential Qualities of Good Business Report
A well written business report can help avoid semantic and perception barriers. A well written business report eliminates the possibility of misunderstanding and misinterpretation. In…
Industrial Disputes
“ According to Sec 2 of Industrial Disputes Act 1947, Industrial dispute means any dispute or difference between employers & employers or between employers and…
What is the function of development bank?
A Development Bank is a multipurpose institution which shares entrepreneurial Risk, Changes its approach in tune with the industrial climate and encourages new industrial projects…
What Sales Promotion is all about?
Sales promotions are ideal for temporarily increasing sales of FMCGs and durables, but can they also be used strategically? Soft drinks like Pepsi continuously come…
Sales Promotion – Definition
Media & Non media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand or improve product…
Goals Of Sales Promotion
Increase immediate customer sales. Support from marketer’s sales force. Gain the support of the trade in marketing the product.
Drivers of Sales Promotions in Marketplace
Consumer Behavior: Consumers better educated, low brand loyalty & Selective. Pricing: Festivals, major events in sports still draw a huge crowd. Indians are still price…
Types of Promotions
Consumer Promotion Trade Promotion