Demand Estimation: The Opinion poll Method
The opinion poll methods aim at collecting opinion of those who are supposed to possess knowledge of the market e.g. sales representative, professional marketing experts…
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Demand Estimation: The Trends Projection Method
Trend projection method is a classical method of business forecasting. This method is essentially concerned with the study of movement of variable through time. The…
Demand Estimation: The Barometric Method
Many economists use economic indicators as barometer to forecast trends in business activities. The basic approach of barometer technique is to construct an index of…
Demand Estimation: The Econometric Method
The econometric methods combine statistical tools with economic theories to estimate economic variables and to forecast the intended economic variables. An econometric model may be…
10 Principles of Economics
Scarcity is taking over the world. “There just isn’t enough of anything” states the presenter; there is not sufficient money and time. Due to this…
Retail Marketing
Retail Management is a very important part of the distribution process. It is the last link in the chain and is the direct interface of…
Store retailing
Store retailing is the traditional form of retailing wherein a customer physically goes to the store to buy goods or services. Some of the types…
Non Store Retailing
Direct selling: This is a scenario in which a sales person goes from door to door or from office to office and meets the customer…
Political Advertising
Political advertising includes communications supporting or opposing a candidate for nomination or election to either a public office or an office of a political party…
Types of Product Advertising
Pioneering or Informative advertising: Here an attempt is made to stimulate the primary demand of the product category rather than a specific brand. For example…