This is the signature of the advertisement. The inclusion of the company’s name and address is not always important hence the logo or a specially…

1. Price:  Price is seldom the dominating feature in a layout, except when a discount or sale is mentioned. It is more or less associated…

Headline is the most crucial part of advertising. Basically, it is used to arrest attention and to create interest. It should go beyond being catchy…

1. They should suggest a quick and easy way out. It has the capacity to satisfy some need or want. Let me illustrate. You have…

You must break the ice You have to be concise Headlines can’t drift along. They are crisp. They are specific. Headlines should be provocative Relevant

1. Direct Promise Advertisement Headline:  Pond’s Special Baby Powder headline promises you ‘to take good care of your baby.’ Such advertisements indicate the benefits of…

1. They Laughed When I Sat Down At the Piano . . . But When I Started to Play!   The granddaddy of great advertising headlines;…

1. Always stick to one selling idea: Being a fast-paced medium that has to convey message in a matter of a few seconds, we should…

1. Animals They are fertile analogies. You must have noticed a Tiger in the Maruti Zen ad. The majestic lion stalling the Videocon ad (Bring…

The Ad film is highly effective in creating an impression or image, in building an argument or in developing a story that can be used…