The one essential, driving aim of the agency’s campaign is not to please and sell you, the public, but to sell the advertiser and get…

Sales promotions are ideal for temporarily increasing sales of FMCGs and durables, but can they also be used strategically? Soft drinks like Pepsi continuously come…

Media & Non media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand or improve product…

Increase immediate customer sales. Support from marketer’s sales force. Gain the support of the trade in marketing the product.

Consumer Behavior: Consumers better educated, low brand loyalty & Selective. Pricing: Festivals, major events in sports still draw a huge crowd. Indians are still price…

Consumer Promotion Trade Promotion

Price Deals: E.g. “More for Less”, 50% Off, Buy One Get One Free offer. Coupons: E.g: VLCC coupons for discount. Contests: E.g: Answer a simple…

Stimulate in store merchandising. Manipulate the inventory held by a retailer. Expand product base geographically. To create a high level of excitement for the product

Danglers & Posters at the retail outlet. Dealer/Retailer Kit: All the information about the product that the retailer should know. Contests & Sweepstakes: Specials offers…